George Bradt

George-Bradt

Managing Director

PrimeGenesis

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Expertise

Executive Onboarding
Leadership Transitions
Organizational Development
Transformational Leadership
Crisis Management

Through interviewing current senior level executives, from A&P’s CEO Sam Martin to Royal Caribbean’s CEO Richard Fain, George Bradt explores how leaders can deliver better results faster in his Forbes.com blog “The New Leader’s Playbook.” Read his most recent post here.

George Bradt outlines what to do between acceptance of a job and day one in Anne Fisher’s Fortune.com article, “New job? Get a head start now.” Read the full article here.

Should CEOs vent anger in public? George Bradt weighs in on the subject in the Financial Times “Judgment Call” column. Read the full article here.

George Bradt discusses the methodology behind the third edition of his book ““The New Leader's 100-Day Action Plan: How to Take Charge, Build Your Team, and Get Immediate Results” in CNBC.com’s “Bullish on Books” blog. Read the full article here.

George Bradt shares insight on why 40 percent of leaders fail within the first 18 months by offering analysis surrounding Time Inc ex-CEO Jack Griffin’s ousting after only six months. Read the full article here.

Cultural fit is too important to leave to chance, according to George Bradt. The most skilled individual is not always the best person for the job. HR leaders must make it easier for hiring managers to assess culture and fit, and then equip supervisors to better assimilate new employees, especially those who may offer some risk in terms of fit. Read the full article here.

“George Bradt and PrimeGenesis Introduction” – George discusses why he started the consulting firm PrimeGenesis and how he helps leaders transition into new roles.

George Bradt speaks at an HR Network breakfast.

“10 Things That Cause Leaders to Fail” – George Bradt discusses common mistakes leaders make prior to accepting a job, before acceptance and day one, and then over the first 100 days.

“The New Leader’s Playbook” – George Bradt’s presentation to the Greater Philadelphia Senior Executive Group. He discusses how new leaders can get done in their first 100 days what would normally take six to twelve months.

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In Studio: Yes
Location: New York, metropolitan area
Satellite: Yes
Skype: Yes
Phone Interview: Yes
Email Interview: Yes

To schedule an interview, contact Emily Dell
E-mail: emily@sternassociates.com

Biography

George Bradt, managing director of PrimeGenesis, has a unique perspective on helping executives accelerate transitions based on his combined senior line management and consulting experience. Prior to founding PrimeGenesis, he served as chief executive of J.D. Power's Power Information Network spin off and in general management, marketing and sales at Coca-Cola in Europe and Asia, Procter & Gamble and Unilever.

Education

AB Harvard; MBA Wharton.

Publications/Books

"The New Leader's 100-Day Action Plan: How to Take Charge, Build Your Team, and Get Immediate Results" Wiley (September 2006)

"Onboarding: How to Get Your New Employees Up to Speed in Half the Time" Wiley (September 2009)

"The Total Onboarding Program: An Integrated Approach to Recruiting, Hiring, and Accelerating Talent Facilitators Guide Set" Pfeiffer; Lslf edition (October 2010)

Media Contact

Emily Dell
Stern + Associates
emily@sternassociates.com
(908) 276-4344 ext. 210